Guest Blogging is a very powerful online marketing strategy that is essential for the success of any online business on the internet today.
In fact, this is how Neil Patel (the SEO guru) describes guest blogging:
“I’ve tried many different inbound marketing strategies, but guest blogging has remained my most treasured tool. QuickSprout wouldn’t have been as successful as it’s become if I’d neglected guest blogging.
You could say it’s the heartbeat of my digital business”
Unfortunately, many businesses aren’t harnessing the real power of this amazing strategy.
Some view guest blogging as just another means to build spammy backlinks, while others even think guest blogging is dead.
In fact, these are exactly the major concerns that Google’s Matt Cutts addressed in his article titled “The decay and fall of guest blogging for SEO“.
Now if you take a brief look at that article, you’ll see that Matt Cutts was actually calling out those who went about guest blogging in a spammy/ black-hat SEO way.
But by adhering to white hat SEO best practices, guest Blogging provides an amazing opportunity to gain maximum exposure and professional connections, set brand value, acquire high-quality backlinks, and lots more.
Now, don’t take my word for it. Keep on reading this article let me show you how guest blogging has transformed startups and improved businesses.
I’m going to be sharing with you real-life success stories, statistics, and also how this strategy can improve your business.
So stick with me here.
The Top 11 Benefits of Guest Blogging
1) It Strengthens Your Online Authority
Guest blogging gives you the opportunity to position yourself as an authority in your industry. You’ll agree with me that trust is an essential attribute that one needs to possess in order to command authority in today’s digital world.
So, how do you build this trust? Well, the answer is simply – by guest blogging.
When you publish valuable articles or blog posts on trusted sites with high domain authority, some of that trust rubs off on you too. Your target audience will see you as an expert in that niche and this will give a significant boost to your trustworthiness and authority in that industry.
This is one strategy that Ann Smarty (the CEO and founder of MyBlogU.com and SEO Smarty) used to build her brand name and earn so much respect in her industry.
2) Brand Awareness and Exposure To Your Target Audience
Yes! It’s also true. By contributing guest posts to relevant high-authority blogs in your niche that have huge traffic, your brand becomes more popular.
A large number of your target audience will begin to know you and your brand name as well. After all, no one will contact you for business deals if they don’t know your brand exists.
This is especially important since 84% of millennials don’t trust traditional advertisers and 48% of internet users make up their mind to purchase after reading blogs.
So If you want to stay ahead of the competition on the internet today, it’s in your best interest to get your brand name in as many locations as possible.
Statistics have shown that it takes about 5-7 brand impressions for prospects to remember a brand. Therefore you shouldn’t just publish one or two guest posts and expect to achieve massive success.
I’m sorry! It doesn’t work that way.
Rather, you should contribute relevant and valuable guest posts as often as possible to make the greatest impact.
3) Build Business Relationships
Back in the day, it wasn’t all easy to connect with influencers. But today, guest blogging has made it so easy to connect with influencers.
Through these influencers, you can get your brand in front of a very large audience who may be willing to invest in your business. Such relationships are very critical to the success of your business in the world of Internet marketing.
According to MOZ, this is how Kristi Hines puts it:
“I’ve built great blogging relationships through guest posting on other blogs as well as inviting others to guest post on my own. The strongest relationships you will build with other blogs are the ones on sites where you contribute regularly vs. submitting one-off posts.”
Therefore you must put in the effort to connect with influencers and authority blogs in your niche in order to leverage the audience.
Submitting quality guest blog posts on other good blogs in your niche and also interacting with their audience is a very good way to go about this as it will make the influencer or founder happy. They’ll become more willing to convince their audience to invest in your business.
4) It Drives Social Media Shares
Some blogs have a very large social media following, while others have just a handful.
Having your guest post published on those sites with large social media followers increases the chances that your site is going to be shared.
It might interest you to know that 66% of marketers use blog post in their social media content. Make your guest posts more shareable by embedding visual content such as infographics, pictures, photos, videos, etc.
5) Increased Social Media Following
Similarly, guest blogging is a very fantastic way to win more social media followers.
See, when high domain authority sites publish your guest posts on their blogs, this is what they’re saying in essence:
“We trust this brand, they’re credible and trustworthy”
And do you know what this does? It sends a positive signal to their followers, making it easier for them to trust you.
If you keep churning out valuable content that solves their problems, then congratulations! Those followers will follow your brand too and become a part of your loyal audience.
6) High-Quality Backlinks To Your Site
Backlinks are one of the most important ranking factors when it comes to SEO.
Check out these 7 Google-Safe Tactics to Scale Your Link Building Faster.
The greater the number of high-quality backlinks pointing to your site, the higher your site will rank on search engine result pages (SERPs). And guess what, Google favors sites that have a diverse link profile (links from a variety of sites as well as high-quality sites).
So, is there any better way to acquire more backlinks to your site than through guest posts? A single backlink from an authority site will significantly boost your search rankings, drive more traffic, and ultimately increase your revenue.
There are a lot of online entrepreneurs who have used this link-building strategy to grow their online business by Leaps and bounds. Do you need proof?
Here they are:
- Neil Patel, the founder of com and crazyegg publishes at least 100 guest posts yearly.
- Leo Widrich wrote 150 guest blog posts in 2 months to help build Buffer.
- Julia McCoy at Express Writers gained $5,000 from one guest blog post on SitePro.
- Mark Traphagen shared his thoughts on how Eric Enge built his reputation by writing guest posts.
Guest blogging has the ability to make your online presence a huge success.
If you have little or no knowledge of how to build the right kind of links to your website, then save yourself from the stress and partner with a good link building agency.
There’s no shame in admitting that you’re not skilled in something that is totally different from your core business because link building is a time-consuming process that requires enough knowledge, practical experience, access to the best tools in the industry, and constant monitoring. These are all the areas where a link building agency can help.
White hat link building strategies include guest posting, page link building, broken link building, 404 reclamation, fresh mention, resource page link building, and lots more.
Contact Us today for all your guest blogging needs let’s discuss how we can get you an increased organic traffic flow, enhanced site exposure, increased brand awareness, fast turnaround, and high-quality backlinks.
7) Increased Organic Traffic
Are you spending quality time crafting quality blog posts for your blog only to realize that very few people are reading them?
Well if you answered yes to that question, then collaborating with other more established authority sites in your niche is an excellent method you should consider. The simplest and cost-effective way to do so is by contributing guest posts to relevant high authority sites in your industry.
It helps you drive traffic to your blog because you’re able to get in front of a very large number of your target audience that will be looking forward to reading more valuable content from you – therefore, they’ll go to your blog.
Once again, this is a very cost-effective way to increase your organic traffic.
8) Expanding Your Subscriber Base
A marketing strategist, Gregory Ciotti used guest blogging strategies to generate 36,733 email subscribers.
In fact, these are his exact words:
“At the time of writing this article, the Help Scout blog is currently sitting at 36,733 email subscribers, a nice 6000+ bump from ~9 weeks ago when I published this article.
Although much of our traffic strategy now relies on search, in the early days guest blogging played a huge role in getting us off the ground. To this day, I still take the time to publish a few guest posts each month on sites with great audiences”
When you drive traffic to your site through a guest post, you also stand a chance of increasing your subscriber base. Whether you use newsletters or simply install push notifications on your site, you’ll be able to engage and connect with your already established audience on a higher level.
This often boosts clickthrough rates and converts your readers into loyal customers who will bring in the cash.
So how do you keep these subscribers after your guest posts have drawn them in? It begins with creating valuable content that resonates well with your target audience and then staying consistent with the rate at which you publish content on your site.
9) Credible and Trustworthy Portfolio
Portfolios can be an excellent way for both businesses and individuals to show off their level of expertise in their industry – this is especially true in the online world.
Guest blogging helps you build a very credible portfolio online. When you share valuable information that meets the needs of your audience, you will steal the spotlight. This happens because you’ve been able to demonstrate expertise and experience within your industry.
Housing your portfolio on your website alone doesn’t really create maximum impact for online success.
So what does? – reaching out to engage with an audience that you don’t have. Show people why they should choose your brand over your competitors.
Do this and you’ll be able to close more business deals in no time.
10) Gain Insight into What Other Internet Users Think Of You
Well, you may think you’re doing everything on your blog the right way. But chances are you’re erring in some aspects.
Sincerely, it’ll be difficult for the loyal audience on your blog to tell you the truth about something like the quality of your blog posts (if they’re actually valuable or not), how relevant your content topics are, the true value of your products & services, etc.
It’s much easier to get this information by guest blogging. Guest blogging exposes you to an audience that’s not yours. Since these guys are not scared to hurt your feelings (remember that the truth is bitter), they can tell you the truth about your performance online.
This will help you identify your errors, Improve your work, and make it easy for others to collaborate with you.
11) Increased Return On Investment (ROI)
Studies have shown that marketers who prioritize blogging are 13 times more like to enjoy a positive return on investment (ROI).
Hmmm… Amazing!.. right?
So when deciding where to pitch your guest posts ideas, locate only those high authority blogs in your niche that have huge followings.
Of course, you don’t just want blogs with big numbers, you want to publish your guest post on a blog that’s actively engaged with its audience. It’s this engaged, active audience that will click on your backlinks and eventually decide to invest in your business – thus, increasing your ROI.
Conclusion
So now that you’ve seen the worth of guest blogging, start guest blogging today and let your brand grow into something magnificent and beautiful.
It might interest you to know that the traffic at Quicksprout and Kissmetrics exploded in 2013 when the owner & founder – Neil Patel started blogging massively.
Therefore no matter the number of visitors your blog generates per day (whether 50 or 1000 visitors), guest blogging can change your life.
